3 Simple Secrets to Rock Your Marketing with Abundance Mindset

Do you ever feel stuck on your marketing efforts? Maybe, you don’t know where to start. Or, you’re trying to figure what to measure in order to know what’s working. Maybe you’re trying to do all-the-things but you’ve yet to see some real traction. Here are 3 ways that adopting an abundance mindset can shift how you focus your marketing efforts to generate real results.

You have more than enough value to charge what you’re worth

Instead of focusing on the sale in your marketing efforts, focus on offering value. Inform, educate, inspire. Create a connection with your audience.

A good question to ask yourself when creating your marketing content is to ask yourself, “How can I leave my audience better than before?” Then, next time you are creating a blog post, social media post, podcast interview, or any piece of content you will offer value that informs, educates, or inspires your audience.  

A mindset shift happens when you’re focused on offering value instead of selling your expertise. First, it takes an enormous amount of pressure off of you to “be the expert”. Second, you show up from a place of service. That is what builds know, like, and trust in you and your offers.  

There are more than enough dream clients and customers

Even in a “competitive niche” there are more than enough ideal clients and customers who want what you have to offer, in the unique way only you deliver. 

Here’s a little experiment. If you tried to make a Facebook ad to target your ideal customer right now, you would find that there are millions of people in your target market. You could also see that in order to make the 6, 7, 8 figure income that you want, you would only have to sell to a small fraction of that audience in order to reach that goal. 

Oftentimes entrepreneurs can get stuck in a comparison trap. Instead, mind the business that pays YOU. Shift your mindset from competing with your best. How can you improve how you do business each and every day? What is one thing you can do to connect with your ideal client today? How are you showing up in your business to attract your ideal client? 

Focus on an engaged audience not a “large” audience

Vanity metrics are just that. An audience that knows, likes, and trusts you is far more valuable than a “large” audience. 

Think about this for just a moment: can you cash in your followers at the bank? When you go to buy a new car or a property do they ever ask for “proof of followers”? Absolutely not.  

Entrepreneurs buy into the myth that when you have a “large” audience, that’s when you selling your offers or services will come easily. Instead, think of how you can serve the audience that you have now. It is often much easier to keep a small audience engaged and give them high touch 1-to-1 attention, that just isn’t as scalable when your audience grow. With a “small” yet mighty audience, it is easier to respond to replies to your email campaigns or send 1-to-1 direct messages on social media.

The bottom line is this: when you move out of a scarcity mindset you can refocus your marketing efforts toward attracting your ideal clients. That’s when your marketing strategies can really work in your favor. 

And when you’re ready to create sustainable, scalable growth in your business, here are a few ways I can help…

1. Apply to join the Upscale Accelerator >> Inside the Upscale Accelerator, I help coaches, service providers, and experts with marketing, sales, and program design so that they can serve an unlimited number of clients, uncap their income, and make the massive impact they know their meant for. If you want to create a consistent, scalable flow of clients into your business and you don’t want to burnout in the process, then apply here to get access to my free, private training and learn more about the Upscale Accelerator.

2. Jump inside the free community on Facebook >> The Upscale Community is the place where coaches, service providers and experts like yourself can be in community, join live masterclasses, and access exclusive resources to help you grow a business and lifestyle you love. Join now, our next LIVE workshop is happening soon.

3. Get the blueprint >> The Upscale Offer Blueprint is the step-by-step system that helps experts in any niche package, position, and promote a high ticket signature offer with the confidence and clarity that attracts dream clients like clockwork.  

As always, I'm here to help you hit your goals on repeat. Have a question about working together? Just send me a DM at anastasianaftalieva.co and I'll get right back to you.