The overlooked content type that attracts clients (and how to use it with word-for-word examples)
You might have heard the advice to share valuable tips and tricks in your marketing content to build know-like-and-trust with the right audience.
Done right, this is absolutely true.
But this post isn’t about sharing advice you’ve already heard before.
This post is about the often overlooked content type that attracts clients like a magnet. Read on to learn how to use it in your marketing with word-for-word examples. Plus, stick to the end and I’ll tell you how to get my free guide with a 30-day social media plan and even more word-for-word content swipes. Let’s get into it.
What is Client Magnet Content?
Before we dive in I want to share with you why the quality of your marketing content actually matters.
Client Magnet Content is marketing content that:
Builds demand for your offer, product, and services
Breaks down buyer objections - all the barriers that your potential clients might have that make them say, “I don’t know if this offer is the right fit for me”
Creates know-like-and-trust connection with you as the expert
Positions your offer, product, and services as the ultimate solution your ideal client needs
When your marketing content is dialed in and working for you to build demand, break down objections, create know like and trust in you and your offer - that is how you effectively and effortlessly flood your business with buyers and grow your audience.
The overlooked content type that attracts your ideal clients and buyers
The most overlooked content type that you could be missing out on is what I call “Belief Shift” content.
So, there are two things you can offer your audience to help them get the results they want: content that delivers strategy and content that builds the ideal mindset to achieve the goal.
The latter is where “Belief Shift” content comes into play.
Belief shift content breaks down objections and barriers to taking action. It helps your audience see that the result they desire truly is within reach. And, when you help your target audience overcome the blocks and limiting beliefs that hold them back from their aspirations, you also build trust in you as the expert who can help them get the results they want.
Swipe this word-for-word content template
Here’s a word-for-word example of a “Belief Shift” social post that you can swipe and use in your marketing content today.
Tip: Copy-paste the below content template into your own Google Doc and start drafting a post that attracts clients in no time!
The Future Vision Post
Ever find yourself thinking I could be so much farther along if I just had MORE time…
Well, what if I told you that time isn’t what’s stopping you from [result they want]?
In just 30 days you can have [list one tangible result that clients typically get from your offer in 30 days or less]...
Two months from now, you can have [list one tangible result that clients typically get from your offer in 60 days or less]...
Three months from now, you can have [list one tangible result that clients typically get from your offer in 90 days or less]...
And when you’re stacking these results, believe it or not this time goes by FAST!
But only if you take the next step today. Then, tomorrow. And the day after that.
That’s how your BEST results are created. One step at a time.
When clients begin working with me through [offer name] they get support every step of the way.
[Describe in one sentence a tangible feature of your offer and how it helps your clients get better, faster results]
And that’s just one example. Do you want some help to [result they want] no matter how much time you *think* you have?
[Close with a Call to Action. E.g; DM me and let’s chat about how you can start taking action today//Visit my link in bio to join offer name, and get started!]
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Free resource with more word-for-word content templates! Get it here -
Download my free guide, The Client Magnet Content Planner, and get instant access to:
A simple-to-implement 30-day social media content plan
Done-for-you content swipes to easily create content for your social media or email
An inside look at the 5 must-have content types that will flood your business with new leads and buyers