5 tips to grow your email list in 2024
So, I’ve said it before and I’ll say it again - growing your email list with leads who become buyers is an essential marketing strategy to grow your business. Is business growth on your to-do list this year? If the answer is YES (and I hope it is!) then this post is for you. In this blog post, you will learn 5 tips to grow your email list in 2024.
Tip #1: Incentivize joining your list with valuable free offers (aka lead magnets)
Creating highly valuable free offers, also known as lead magnets, is a powerful strategy for growing your email list. Here's why it works like a charm!
Offering something of value in exchange for subscribing to your email list creates an enticing proposition for potential subscribers. It's a win-win situation: you gain another valuable subscriber while providing them with something that fulfills a need or solves a problem they have.
Here are some fantastic lead magnet ideas to consider:
eBook: Offer an in-depth resource that dives into a specific topic or provides comprehensive guidance on a subject relevant to your audience's interests.
PDF Report: Provide a concise and informative report that delivers valuable insights, research findings, or industry trends.
PDF Journal/Workbook with Prompts: Help your subscribers take action and achieve their goals by offering a journal or workbook filled with prompts and exercises to guide them through a specific process or self-improvement journey.
Exclusive Facebook Group Access: Create a sense of community and exclusivity by granting access to an exclusive Facebook group where members can engage with like-minded individuals and receive additional valuable content.
Video Series: Offer a series of inspiring and motivating videos delivered over a few days. Each video can cover a specific topic, providing actionable tips, advice, or inspiration to your subscribers.
Discount on Products or Services: Tempt your subscribers with a special discount on one of your products or services. This not only incentivizes them to subscribe but also gives them a taste of what your offerings can do for them.
Remember, the key to a successful lead magnet is to ensure that it aligns with your target audience's needs and provides genuine value. By delivering highly valuable free content through lead magnets, you'll entice more subscribers to join your email list, foster stronger connections, and lay the foundation for long-term engagement and growth.
Tip #2 Include a CTA to subscribe to your email list on all of your blog posts
Remember, not every visitor to your website is going to be on your subscriber list. Especially when your blog content is effective at driving new traffic and site visitors.
You don’t want to miss out on this opportunity. Add an email sign-up form across all of your blog posts so that these potential leads have the opportunity to sign up for more from you if they like what you have to offer.
This strategy works across all of your pillar content!
Psst… Not sure what pillar content is? Check out this blog post next: The Only System You Need to Be Consistent on Social Media (and Attract Clients!)
By strategically placing an email sign-up form within your blog posts, you create a seamless pathway for interested readers to join your subscriber list. This ensures that you capture their contact information and can continue nurturing the relationship beyond their initial visit.
Tip #3 Create a Client Attraction Funnel to Automate and Increase Your Email List Growth
A Client Attraction Funnel is the most effective strategy to boost your email list growth. Why, you ask? A funnel is highly focused and laser-targeted to a specific audience or offer, making them incredibly effective.
In the simplest terms, a Client Attraction Funnel uses a targeted landing page, lead magnet, and email automation to generate leads and deliver your lead magnet to new email subscribers.
When you set out to create a Client Attraction Funnel for list-building, here are a few key things to keep in mind:
Use a clear and compelling headline. Your headline should instantly convey the value of your incentive offer, aka lead magnet. It should speak directly to your target ideal client using messaging that resonates with their needs, challenges, and ultimate desired results. Show them that you understand their struggles and have the solution they've been searching for. This way, they won't be able to resist entering their email address.
Use enticing visuals. Especially when the free valuable offer is a digital download, using mock-up visuals that represent your offer like a tangible product will demonstrate the value of what your new subscribers are getting.
Do your market research. Developing a deep understanding of your ideal client’s needs, challenges, and ultimate desired results is absolutely essential to creating an irresistible offer. This insight will help you craft a lead magnet that they want and will position you as a go-to expert resource in your niche.
Use a strong call-to-action that they can’t resist! Make it crystal clear, prominently displayed, and spell out the juicy benefits of accessing your lead magnet in exchange for joining your email list. Let them know what's in it for them and why they absolutely need to take action right now.
Tip #4 Be consistent on social media
Tap into the power of social media to grow your email list. Promote your lead magnets and valuable content across your social media platforms to drive traffic to your website and encourage email list sign-ups. Here are 3 ways you can use social media to drive email list subscribers:
Engage with your followers and participate in relevant niche groups and online discussions to reach a wider audience. By monitoring conversations on social media in relevant groups, you can connect with people who have questions about your niche. Offer a helpful insight and let them know how they can subscribe to your email list (or download your lead magnet) for more tips and valuable content.
Use the “link in bio” on all of your social media platforms to drive traffic to your email list opt-in pages.
Include a call-to-action in your social media posts to subscribe to your email list or download your lead magnet - with clear instructions on how to do it. If you’re following the tip above, it can be as simple as saying “For more step-by-step help on [problem your lead magnet solves] click my link in bio to download a free copy of my [lead magnet title]!”
Tip #5: Optimize your website for email sign-ups
Maximize sign-up opportunities by strategically placing opt-in forms on your website. Have prominent and eye-catching sign-up forms in key locations, such as the homepage, sidebar, header, and footer. Experiment with different form designs and placements to find what works best for your audience. Monitor your results from your built-in website analytics.
Pop-ups and exit-intent pop-ups can be effective in capturing the attention of your website visitors. These attention-grabbing forms can be triggered when a user is about to leave your site or after they've engaged with your content for a certain period. Use them wisely and offer compelling incentives to boost sign-ups
Remember, growing an email list is a marathon - not a sprint. Continuously test and optimize your strategies, monitor your results, and refine your approach. Continuously adapt to what is resonating with your target audience. By implementing even ONE of these effective strategies and adapting them to your unique business and audience, you'll be well on your way to growing a thriving email list!
Ready to flood your email list with more leads and buyers?
Download my free guide, The Client Magnet Content Planner, and get instant access to:
A simple-to-implement 30-day social media content plan
Done-for-you content swipes to easily create content for your social media or email
An inside look at the 5 must-have content types that will flood your business with new leads and buyers